The need for social media marketing, simply put, cannot be ignored. An effectively executed social media marketing and advertising campaign can serve the needs of any business. But times have changed, and while the need for social media marketing is still essential, where that marketing is most effective has changed a lot. And, this year’s focus continues to be on video content and marketing.
Just like every other social media platform, YouTube is consistently introducing new exciting updates and features. Each update sees the video-based platform gain more and more of an audience. And, with the hot topic of video set to be at the forefront of digital marketing in 2019, let’s take a look at the top YouTube predictions for this year.
Those at YouTube are always coming up with fresh and new innovative ideas and never miss upcoming trends. And, there are always engaging with their audience base, and their interests, which is why YouTube is set to be to one of the social media platforms that come out on top this year. And, this is why.
The Rise of Vertical Video
Since Instagram launched IGTV, vertical video’s popularity has taken off. Vertical videos are also a much more user-friendly format when it comes to watching on mobile, which is why so many more users prefer this type of format. However, since vertical video was introduced, YouTube was a bit slow off the mark to catch on and have since been playing a game of catch up. But, after a few formatting issues with vertical videos, YouTube has caught up very quickly and have also introduced vertical video ad’s which prove that it isn’t going to be going anywhere soon. If anything, 2019 will prove to be a big year for their vertical video format.
Geo-Located Video Searches
When a user searches for videos on YouTube, it will generate and display location-based search results. This means that YouTube’s algorithm prefers video searches according to the location. This can be particularly attractive to new businesses that are trying to appeal to their local and surrounding areas.
New Video Ad Formats
One of the competitive advantages that YouTube has is its offering of different video ad campaign options. Overlay ads, display ads, bumper ads and skippable and non-skippable video ads are all available in Google AdWords.
YouTube is using artificial intelligence to improve user experience and streamline its services.
It is also helping businesses monetise their video marketing efforts through improved analytics. Thus, creating a better way to determine a campaign’s ROI.
360-degree videos have been gaining popularity on YouTube over the past year. This type of video content is a brilliant way of creating an immersive experience for those watching the content. Many brands are now getting on the 360-degree video bandwagon to better present their business to existing and prospective customers.
YouTube Influencer Channels
Just like Twitter and Instagram influencers, using YouTube creators as influencers is a brilliant way for businesses to generate a great ROI through sales. Influencer marketing on YouTube can also be a great way of reaching a new audience that a business hasn’t tapped into yet. For example, last year Trainline.com used Big Shaq as an influencer for a campaign that promotes their app. The majority of their YouTube videos receive about 500 views but this one is up to 1.7 million in just a year.
Video on social media generates over 1000% more shares than text and images do combined. And companies using video experience a lot more web traffic from search engines compared to those who are not using video content as part of their digital marketing strategies. Live video streaming ensures that brands are discovered in search engines.
For businesses, broadcasting live on YouTube means that they can observe who is interacting with the content in real time and have live style chat with viewers. However, Facebook Live is currently the most popular platform for live video streaming, even exceeding YouTube. However, this could simply be because Facebook has over 2 billion users compared to YouTube’s 1 billion users.