Top 5 Marketing Planning Tips for 2018


Business is far more competitive today than it ever used to be in the past.

There have been a number of significant and fundamental changes to the way that businesses operate, largely driven by the internet as well as the influx of groundbreaking new technology that seems to be introduced on an almost daily basis.

Smart and savvy marketers have taken advantage of all the leverage that these new technologies provide, and you’ll want to make sure that you are doing everything you can to improve your marketing effectiveness with the kinds of tips and tricks we include below.

Figure out where your gaps in marketing knowledge exist today

The most important thing you can do, right now, is to figure out everything that you do not know about modern marketing approaches, strategies, and tactics and fill in those gaps just as soon as humanly possible.

There are plenty of businesses that have been around for quite a while that have been resisting taking advantage of all that the online market has to offer, maybe going so far as to build a website – but then never updating it, no longer running online advertising calmly and not taking full advantage of all that social media has to offer.

Fix these issues ASAP!

Improve the quality of the content you publish on a regular basis

Content marketing is such a big piece of the puzzle these days when it comes to online marketing, and you need to make sure that you are doing everything you can to publish high quality content consistently – capturing a tremendous amount of influence, developing credibility, and improving your effectiveness in the market at the same time.

Make sure that anything and everything you publish online content wise is designed to help you build your business.

Find out where to best invest your money and focus on those channels alone

Online advertising options abound, and if you want to be really smart, really strategic, and really effective you need to make sure that you are investing your time, your money, and your focus on only the most beneficial channels available.

This is going to require a shotgun like approach to online marketing right out of the gate, trying anything and everything to see what works best, and that it’s going to require a systematic process of optimization that allows you to leverage the best channels while optimizing marketing efforts that are already proven winners.

Optimize, optimize, optimize!

At the end of the day, you’re going to find that marketing is all about releasing something into the marketplace, measuring its success or failure, and finding ways to tweak, test, and optimize new approaches so that you can get the kinds of results you are after.

Very rarely or even the best marketers able to knock it right out of the park with every one of the marketing campaigns they publish. They know that the real road to success lies in optimization, measurement, tracking, and improvement, and you’ll want to embrace this approach if you’re to succeed with marketing today.

About the Author

Morris Edwards is a content writer at, he writes different topics like Leveraging social media to grow your businessand all topics related to Social Media, Tech and Business in Singapore, More information about Company incorporation in Singaporevisit our website.


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