Digital marketing is pretty exactly what it says on the tin; it’s marketing on the internet that’s promoting awareness of products and services. It can be done organically by creating compelling content that triggers a target audience to take action or by spending money on strategically placed advertisements, which is known as paid advertising or Pay-Per-Click advertising (PPC). The channels by which businesses choose to market themselves online ultimately depends on what solutions they are offering their target audience. But, in order to compete in the overcrowded digital marketplace, it’s important to utilise all the different channels to reach as many people as you possibly can. However, it is crucial to strategically think about what channels to focus on as there are now 11 types of digital marketing to choose from. So, if you are scratching your head and unsure about how to get started with your digital marketing strategy then keep on reading as we are going to share our top tips during this short, but insightful article.
Identify Your Target Audience
Identifying and defining your target audience will not only help you create your digital marketing content, but it will help you create the right content. When thinking about your target audience, consider what solution your products or services offer them, and why they should choose you over one of your competitors.
Come Up With An Appealing Value Proposition
This is an important part of planning your digital marketing efforts as it’s how you are going to present yourself as a business and your products or services to your target audience. Think about who your competitors are and what they offer, and then why your products are better. You need to think about how you can improve the lives of your target audience and how you place your solution in front of them with value.
Define Your Strategy and Tactics
A clearly defined digital marketing strategy will help you lay the foundations of all your key digital marketing activities. It will also help you take the right decisions in order to make your business successfully online. A carefully crafted strategy should be developed and refined on 5 core capabilities, which include your strategic approach, your improvement processes, resources and structure, customer experience and customer communications.
Determine Your Key Performance Indicators
Setting your key performance indicators is a way of knowing whether your digital marketing strategy and tactics are working in your favour. To those outside the digital marketing landscape, the success of digital marketing efforts can be challenging to measure, but if you know what you are looking at, then this really isn’t the case at all. When figuring out what key performance indicators are most important to you, think about what your business goals are and how they align your digital marketing strategy and tactics. And, don’t include things in your key performance indicators that you have no influence over. If you cannot change it, then don’t measure it.
Set Your Budget
One of the most important things to decide and figure out if your digital marketing budget. And, you don’t want to be just throwing money at a wall and hope it sticks at some point. You should be thinking about your key performance indicators and where you want to see your results. And, in every case, you must know what you want to achieve when it comes to spending a digital marketing budget. Are you looking to sell more products? Are you looking to build brand awareness or gain more social media followers? Ask yourself questions like these when determining your budget.
Go For It
When implementing your new digital marketing strategy, don’t be afraid to fail at the first hurdle. Jump in headfirst and don’t become disheartened if you don’t see the results that you expect straight away. With most digital marketing strategies, it all comes down to AB testing and trial and error to find the perfect solution that generates the results that you want. With this being said, do not be afraid to experiment and try new things every now and then as you never know that something different may actually work in your favour. Digital marketing success requires a great deal of patience, experimentation and determination so simply just go for it.