Advertising is a challenge for many small business owners. It is often tedious or cash burning. The latter of these can be a particularly major concern for startups who don’t have a high profit margin yet and who have to consider every expense carefully.
This begs the question: how do you let customers know about your product for an inexpensive cost?
Here are five top ways to go about just that.
Everywhere you look these days consumers are on social media. And there isn’t just one social media site either. There are endless options to choose from.
Social media can be a gold mine for local service professionals looking for new customers. This is because social media is popular. As a result, it’s a convenient method to use if you want to reach a large consumer base. Plus, it’s also free. All you need is a computer or smartphone and an internet connection.
Some of the most popular social media sites include Facebook which has countless users, Pinterest where you can upload photos of your product, and YouTube which can allow you to demonstrate your product. Then if you want to build a professional network or connections, partners, or customers, LinkedIn is also a good choice to keep in mind.
A website is a web page that contains a company’s information. The first time most consumers hear about a product, they look it up on the internet. So, your website should be in tip top shape. That way you will entice any new customers who pop on to learn more and to purchase your product or services.
There are also plenty of free website platforms. So, you can still present your product professionally while keeping costs low. But if you agree that having a top notch custom-made website is a good long-term investment, then you can hire a web designer in Leeds to help you out.
Flyers and Business Cards
For local businesses, flyers, pamphlets and business cards are a top choice for advertising. You can hand out pamphlets and business cards, and hang up flyers in designated areas.
These will inform prospective customers about your product and provide them with contact info.
While business cards are not free, they will lend your business professionalism. They are especially handy when you’re at a gig or expo. Handing out your card will let you network with potential partners and customers alike and they are also a cost-effective method compared to others.
While newspaper advertising can be pricier as well, sometimes it is just worth it. Reading the newspaper will help new customers discover you. However, keep in mind that newspaper advertisements are most effective when your target audience is more mature. Younger age groups tend to look to social media for their content.
Discounts for Repeat Customers
Discounting products is a good promotional tool. It will entice your customers to come back for your products. Plus, it will demonstrate your attention to customer service. They may even spread the word about your business to others, helping you gain new customers.