Today, as consumers become aesthetically conscious, the packaging is as important as the product itself. You may have come up with an innovative product that is valuable, good looking and of great quality. But this is not all to capture the consumer’s attention because there will be many more sellers offering similar products. The way you present your product can make all the difference in the way consumers envision it. For this reason, businesses are investing a great deal of effort in finding the best product packaging ideas. In fact, product packaging has become an integral element of branding strategies of businesses, particularly those in the lifestyle and fashion niche. Let us see how creative product packaging can give your brand a winning advantage.
Minimalism is the mantra
Consumers are already overwhelmed by the products and packaging being bombarded on them on daily basis. What they look for is simplicity and this makes minimalism the true mantra when you brainstorm for packaging ideas. Avoid too many bells and whistles and stick to simplicity with a message that conveys all about the product beneath the package. At the same time, it should be attractive enough to hold enough attention for making the buyer want to explore the product. You need creativity to balance simplicity with aesthetic value.
Have an element of mystery
Businesses that have been around for years know the importance of generating curiosity in the prospective customers. You are more likely to generate the interest of the buyers and convert them if there is an element of mystery in the way you put across the product. Let the package not say it all and keep something that consumers might want to find out when they open the box. This is the best way to entice the first timers to explore what lies within!
Design with the customers in mind
Another smart idea to use product packaging as a part of your long-term branding plan is to come up with a design that matches the customer’s persona. For instance, those offering a product for children need to use vibrant colors and eye-catching patterns. Similarly, high-end lifestyle brands should prefer something that fuels sophistication and replicates their brand image. Whatever design and pattern you choose for the package, it should align with the product you are offering and the consumer you are offering it to.
Invest in sustainability
If you invest in eco-friendly packaging material, your brand will build an image of an eco-friendly and responsible entity. Several businesses have moved on to using 100% recyclable material to ensure that the packaging product leaves no environmental footprint. There has been considerable reduction in the use of adhesives in modern brand packaging styles. Reusable containers, for instance, can be used as planting pots once the buyer has finished the product inside.
Storytelling works magic
Storytelling has been the backbone of marketing and advertising as this is the best way to create an intuitive experience for the customers. But storytelling is no longer confined to narrating the value of products through the conventional selling channels. Even the packing of the product can say a lot about the value buyers will get inside. For instance, you can use some creative illustrations on the package itself to convey to product benefits to the prospective buyer.
Longevity matters too
Remember that the product packaging you choose will be a long-term decision for your brand. If it clicks with your consumers, it is likely to be with your brand throughout its lifetime. So longevity is extremely important when it comes to choosing a design. Opt for something that aligns with the product and may easily get along with more products that your brand may subsequently come up with.
Think outside the box
You may be tempted to try out what your competitor is doing or follow the trends in the market. But the truth is that nothing works till it is unique. Try and think of an idea that is out of the box, something that has not been done till now. Or take an original idea as a cue and put in your creative inputs to create something completely refreshing.
Product packaging is something that deserves a great deal of attention. Therefore, it is best to look for an expert like Jansy Packaging to come with an impressive and value-adding design idea. The design professionals pay due attention to the brand image, the product offered and the customer base to come up with a packaging idea that really works.