You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers.
I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, this kinds of comments are very common for this kind of marketers. Hence, they totally ignore their value.
I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement.
Here are some tips that can help marketers to engage their Facebook fans.
Create Exclusive Content: I have often seen marketers delivering identical content on several social media platforms. Whatever content they are sharing on Twitter, they are repeating it on Facebook, Google+, etc. According to me, it is useless and unwanted. Every platform has its own advantages and disadvantages when it comes to content. Hence, we have to treat them individually from the content point of view. To engage your Facebook fans, you need to give them something exclusive. They have liked your page or became your fans because they find some value in your business. Thus, as a marketer, you need to respect them and give them something special. It is advised to create unique content for your Facebook fans and engage them stably. This exclusivity will give them reason to be you.
Run Polls/Contests: Adding any contest or poll to your Facebook page makes your page happening and live. It gives your efforts that much-needed engagement push apart from your content marketing efforts. Also, it creates a fun or learning element for your page audience. And if you explore these kind of activities then you will find people engaging with your content also on regular basis. So apart from the exclusivity, you are also giving them an element of fun/education to be with you always.
Reward them for Loyalty: As a customer, everyone want to be rewarded or want some incentives. Facebook is one such platform that offers you create several customer rewarding opportunities. It depends on you how you want to reward your fans but do it on a regular basis. Be it in terms of freebies, discounts or special offers, give them a rewarding reason for liking your page and engage with your brand for a longer time.
Maintain Consistency: The most important factor for any marketing strategy. It is very important to maintain consistency in your marketing efforts. If you are creating a poll for your fan page, do it on a regular basis. If you are creating a content for your page, do it on a regular basis. So whatever you do, maintain consistency in it.
Remember, Social Media Marketing is for those who believe in long-term objectives, customer engagement and content consistency.