There are seemingly billions of websites on the internet. Only a small percentage of these enjoy any true popularity. There are a few things to keep in mind when designing the perfect website for your business. Below are ten tips that will help guarantee that your site is attractive, user-friendly, and effective.
1 – Does the Website Accurately Convey Your Business?
You do not want to have a website designed for business equipment and have it contain a dozen pictures of puppies. Puppies are cuddly and cute, but if it really has little to do with your business, let it go. You should be able to access the website and tell clearly what your business is all about.
2 – Communication
Being able to effectively communicate the services or products you provide is the only way you will be able to gain customers through your website. Make sure you are using clear language that spells out exactly what you are offering and what the cost will be, or at least offer them a way to contact you about pricing.
3 – Navigation
The website should be able to be navigated seamlessly. Difficulty in moving from one page to another, or finding the needed information will send your visitor looking for another site.
4 – Avoid Lengthy Information and Large Images
Long, boring articles will cause a visitor to bounce off the page. Large images that take a long time to load is another way to lose valuable traffic. You have about 5 seconds to get their attention initially. If they get bored or frustrated they will leave.
5 – Include Social Sharing Capabilities
Social media is one of the best ways to gather free advertising. Use this to your benefit. Offer ways to share and connect with your social media accounts. Everyone loves a company that offers more personalized connection.
6 – Avoid Fancy, Hard-to-Read Font
You might think a particular font looks great. It might be one-of-a-kind and fancy looking, but you may have someone come along that is unable to read it. Stick with more generic, easy-to-read fonts and sizes.
7 – Give Potential Customers a Way to Contact Your Company
Devote an entire page for ways to contact you to find out more information, or place orders. They may have more questions before being fully convinced to buy into your product or service. This is your chance to really shine and convert a sale.
8 – Include a Call-to-Action
Sharing information is a great thing, but do not forget to include a call-to-action. Each page should push the point home that their life will be better with the addition of your service or product.
9 – Mobile Optimization
It seems as if everyone is on a smartphone more than they are around a computer. You need to have your site work as well in a mobile format as it does in standard formats. The better you can make the user experience, the more likely you are to cultivate a loyal customer.
10 – Use SEO Strategies
Using the right SEO strategy is how you make your way up the list on search engines. You need to be found on the web and using the right amount and types of SEO magic helps this happen flawlessly.
Contact web design specialists like Minneapolis WordPress and find more about how to create the perfect design to showcase your business today.